


Through the investigation of three case studies, Sherlockian fan girls who use reaction GIFs of male homosocial and homoerotic scenes played out by Sherlock actors, political reaction GIFs parodying or mocking conservative U.S. Exploring the connotations of reaction GIFs within tumblr – a visually based, social, online platform - this thesis offers initial readings and analysis that can be applied to other online platforms and uses of reaction GIFs. As they become more popular, they are also emerging as the norm for visually parodied shorthand for expressions of sentiments and rejoinders. Reaction GIFs are becoming a prominent feature of social interaction on multiple types of online platforms.
